David Lazzerini & Associates has the combined skills of people with decades of experience in publishing and advertising. We aim to provide businesses, advertising agencies, designers, PR companies and charities with an artworking and design service meant to fit in with their workflow and help maintain flexibility.
Sub-editing, proof reading, PDF and HTML conversion. Large-scale photography can be arranged at our studio.
Outsourcing design and DTP can be a good business move for some companies, reducing the stress on a busy office. There are links to articles on external websites on the links & info page that may help with deciding how to proceed.
Is your company moving from traditional print and advertising work to web design? Do the companies that you now create online material for still want newsletters, brochures and magazines? If so, you could retain that part of their business by outsourcing these publications to DLA for design, layout & production. There's no need to leave the print design revenue behind.
...cross-media coordination is kept in mind for refreshing an existing brand or designing for a new business. Image retouching, Photoshop artwork, concepts, page make-up. Magazines, stationery, banners, websites and 3D production mockups.
Webmail: check email from anywhere that has reliable internet access. Only for clients who have purchased hosting plans through David Lazzerini & Associates or InternetLogic.
InternetLogic: internet strategy consulting, search engine marketing, business analysis services, website revenue generation.
Standard print sizes: download a 3-page PDF of standard paper, envelope and London Transport sizes.
Standard web banner sizes: download a two-page PDF template.
Flickr photostream (triple20).
Outsourcing: the National Outsourcing Association (NOA) blog — regularly updated with relevant news.
Outsourcing: Business Link — practical advice.
Even after many incidents and grudging wishy-washy reprimands from ACPO, various police authorities and uniformed individuals still consider tourists, amateur snappers and professional photographers as terrorists and therefore fair game for harrassment and arrest. Sometimes even Special Branch are called, a group that genuinely does have better things to do than arresting someone for photographing a park bench.
However... there are rules for photographers — there always have been — and here's a link outlining these rules. Scroll down the page a little way for the link to their PDF. It was updated in 2009 and is useful to carry around. Also worth a visit are Photographersrights and Urban75.
It's also a good idea to carry the ACPO statement in your camera bag, download it in text here (right-click and 'Save As') or PDF here.
Weeklies, monthlies, quarterlies
or one-offsRegular magazines, newletters and brochures can be very influential with your workforce and customers, breathing life into what your company stands for. They can create high visibility for products and services as well as giving readers a sense of involvement, keeping everyone informed about what's new in your marketplace.
Depending on how you like to work, you could also remove yourselves from a large part of the production process, for instance you don't have to go through the hassle of shuttling all the raw copy, images and PDFs back and forth – here's a method that works for current clients and could work for you too: set up a new email address on your servers (for example mag.production@your-company-name.xxx). Doing this on your own server means that DLA doesn't need any information more delicate than an email password. Set it up to forward to DLA and your own mailbox so that you can monitor emails at your leisure. All outgoing emails would be BCC'd to you and have a signature of your choosing.
Absolutely NONE of your clients would be contacted about moving their business away from your company – this is a matter of trust and good business practice and is taken seriously, there are no hidden agendas.
In the case of a brand-new publication, design from scratch is quotable and in addition to the normal charges. Once in production though, the normal charges are in place except for special circumstances.
Basic graphic design elements and page furniture are included in the charges. Graphics requiring complex artworking will be discussed before going ahead.
If outsourcing print production is of interest to you, let's make an arrangement for a free preliminary meeting and see how we get on.
Clients include:Pharma sector agencies: DLA produces a great deal of design and artwork for multi-national brand names. Brochures, advertising, e-invites, patient-facing and exhibition material.
Store Promotions Ltd.; a specialist field/experiential marketing company. Branding design, promotional material and stationery.
WillC: website produced in Flash for photographer Billy Carter, maintained by DLA.
AgeUK charity (formerly Age Concern); reports, brochures, leaflets, stationery for two borough offices.
Server City; branding update, from business cards to t-shirts to information packs. Commissioned by lightsourcemedia.
Stephen James; BMW dealership 'SJ' logo refresh for stationery and website. The dealerships range across London. Both the Thames and the motorway are visually represented within the logo.
Global Action UK charity; a complete project, with all aspects of the brand - stationery, website, customer and publicity materials - created from the ground up as it was entirely new in the UK.
nlbeat.com: North London Beat is a website developed between journalist Andrew Warshaw and DLA to feature and promote the grass-roots pub & club music scene, plus reviewing many of the visiting headline acts appearing in the north London area.
Other work includes brochures, newsletters, promotions for Brain & Spine Foundation, TradeTech, Nightingale Community Hospice Trust, Enfield Council's Enfield in Bloom projects and several other charities and companies.
These examples are based on popular confgurations to demonstrate the pricing structure. Obviously you can have less than 24 pages or more than 64, the same with colour proofs. Two sets of authors' revisions are included – further revisions are chargeable at £40 per hour, minimum charge 15 minutes / £10.
Magazines, brochures, newsletters:
24 pp £950 — 32 pp £1,250 — 48 pp £1,600 — 64 pp £1,950
All proofing is generally done via PDF – printed colour proofs are chargeable.
Colour proofs (inkjet spreads on A3+ Tetenal spectrajet 120gsm):
24 pp proofs £190 — 32 pp proofs £240 — 48 pp proofs £290 — 64 pp proofs £330
High resolution glossies for covers or adverts supplied on request. (inkjet on Tetenal Spectrajet Duo Print Paper Deluxe 210gsm):
A4 £20 each — A3 £28 each
General artworking:
£40 per hour
All charges plus delivery. Couriers and parcel post incur extra costs as per that service's own fees.
Charges as of February 2012. Unless there are extras as discussed and noted during briefings, the charges above are what'll be on the invoice.
19 Fotheringham Road, Enfield, EN1 1QF.
020 8351 1984
enquiries@dla-associates.co.uk